Seriaznita Mat Said, Ali Salman Hummadi, and Amerrudin Abd Manan conducted research on President Donald Trump's Policy Speech in Jerusalem.
The study also found that refining each step of Monroe's motivated sequence is essential for people using English as a second language.
The research indicates that participants engage more in the five-step approach of Monroe's motivated sequence during extensive reading online. The research was conducted with ten participants from February 2019 to June 2019. In the study, Lidadun and Chiuh used reading assignments and gave them to a group of aspirants for the Catholic priesthood in a Formation House in Malaysia. Ī study conducted by Bernadette Peter Lidadun and Nancy Chiuh examined the use of Monroe's motivated sequence. Micciche found that the explanation using Monroe's motivated sequence's original order was significantly higher for the college students to understand. Other variations used Monroe's motivated sequence in different orders. They explained the parking fee in the order of attention, need, satisfaction, visualization, and call to action. One version used Monroe's motivated sequence. The study used three different versions explaining the $50 for parking. Participants were told that they would receive better parking for an extra $50. Researcher, Tracy Micciche, conducted a study on 21, 23, and 24-year-old college students, with the 22-year-olds being the control group. Monroe's Motivated sequence presents itself as a core model in communication theory because there is otherwise little guidance for presenters in organizing ideas in persuasive speech. The industries of sales and advertising use Monroe's step-by-step sequence to motivate potential buyers to take action (purchase a product). With its sequential model, Monroe's motivated sequence engages an audience with a psychologically satisfying speech order. It also helps the audience feel like the speaker knows the problem at hand and is listening to them instead of just tuning them out.
Too often the audience feels like a situation is hopeless Monroe's motivated sequence emphasizes the action the audience can take. The advantage of Monroe's motivated sequence is that it emphasizes what the audience can do.
#MONROE SEQUENCE HOW TO#
Action The audience is then told how to solve the problem using the solution(s) previously presented. Visualization The solution is then described in such a way that the audience can visualize both the solution and its positive effects in a detailed manner. Satisfaction Specific and viable solutions to the problems raised in the previous step are presented to the audience. Monroe believed that it was most effective to convince the audience that they had specific needs tailored to the topic of the presentation. Need The topic is applied to the psychological needs of the audience members. Monroe's motivated sequence states that on the first step is to state the problem the customer is having, then explain it if one cannot solidify the need and give a representation of the situation that may occur.Īttention The attention step is audience-focused and uses an attention-getter to catch the audience's attention. In 1963, Monroe retired from Purdue University. Throughout his time teaching at Purdue University, Monroe continued his education at Northwestern University, earning his master's degree in 1927 and his Doctorate in 1937. By 1926, Monroe shifted his focus from English to Public Speaking and by 1927, he was promoted to assistant professor of Public Speaking. Monroe earned his Bachelor of Science degree from Northwestern University and taught at Purdue University. Motivated sequence aligns with Edmund Burke's ideas on proper speech form and John Dewey's ideas on qualitative unity. This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action. Monroe developed this sequence in the mid-1930s. Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. ( Learn how and when to remove this template message) ( March 2017) ( Learn how and when to remove this template message) Please help by editing the article to make improvements to the overall structure. This article may be in need of reorganization to comply with Wikipedia's layout guidelines.
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